A predisposition or a tendency to respond positively or
negatively towards a certain idea, object, person or situation. Attitude
influence an individual’s choice of action and responses to challenges,
incentives and rewards (together called stimuli).
Four major components of attitude are
1.
Affective: emotions or feelings
2.
Cognitive: belief or opinions held consciously
3.
Conative: inclination for action
4.
Evaluative: positive or negative response to
stimuli
Attitude represents an individual’s honesty, values,
sincerity, behaviors, tendency towards safety, health and hygiene in daily life
as well as in workplace.
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